Blogosphere

In this publication I will focus on an actual issue, such as, the importance of technological tools to let us know. In a society in which anonymity is an obstacle for anyone’s professional development, blogs have raised opportunities for those seeking success. This personal websites are surrounded by a whole subculture in which followers and followed are the essence. Time has shown us the power that the media has over humanity, we are currently unaware of their capacity to manipulate our minds and conduct our lives. It is needless to say that Internet allows as to search about, mostly, anything we are interested in and nowadays fashion has lots of expectance. Furthermore, the extension of different trends through or with the help of the Internet is something I´ve been long time fascinated by. The web is becoming a recurrent source of information for many people who find in different sites the kind of ideas or inspiration they are looking for.

More and more is common for current people to become popular thanks to what they post in a personal blog. This is something that I find really curious, the fact that they might have started writing or photographing or linking as a hobby, as a way of expressing themselves without the intention to get any further, and because of destiny, hazard, casualty or luck they became icons, some of them even from one day to another. Technologies enable them to make their interests reach whole generations, to affect dozens of people with what they say, make them in some way dependent of their decisions. Now well-known brands look to them in order to have their products advertised in their blogs by wearing, recommending or announcing them.  

Fashion bloggers try to make their way in an area that is becoming more and more competitive and creative. If we consider the evolution of some blogs will verify that the design and content has changed. I personally consider myself a faithful follower of numerous blogs in which not only fashion is commentated but also many other topics, such as, food, events, advices, photography etc.

Some of my favorites are fashiontoast, a personal style and fashion blog from southern California whose author, Rumi Neely, is a guest of honor at all major events, cupcakesandcashemere  with a much more intimate style where the blogger shares with her followers culinary recipes, tips for home improvement, harstyle advices etc. Songofstyle is also in my top ten, a San Francisco girl interested in interior decoration, art and fashion. My intention is not to convince you about anything but to express my admiration for how this people influence so many others. I am also fascinated by the fact that blogs power does not understand of territorial or political barriers, as soon it can become a Finish girl´s blog popular, as a Philipine guys one or a Spanish. Blogs enables them to show who their really are or represent a character they would like to become.